ahmad tariverdi; Hossein Poursoltani; Hossein Kordlu
Volume 6, Issue 4 , March 2018, , Pages 105-112
Abstract
Abstract.The purpose of this study was to validate the questionnaire, marketing factors affecting customer decisions based sports marketing mix was clubsThe population of the study all male customersclubsports (fitness and bodybuilding) Qazvin(1500 = N)gaveup Morgan uses the sample was estimated to equal ...
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Abstract.The purpose of this study was to validate the questionnaire, marketing factors affecting customer decisions based sports marketing mix was clubsThe population of the study all male customersclubsports (fitness and bodybuilding) Qazvin(1500 = N)gaveup Morgan uses the sample was estimated to equal 250 randomly clusters were selected. To gather the marketing factors affecting the questionnaire customers (Ranjbarian, 1385), which has four components, promotion, price, place and product was used Scoring method based on Likert scale questions were worth 5. Face and content validity of the questionnaire was determined with the help of experts in Physical EducationIn order toanalyzeteststatisticalCronbach's alpha coefficientto determinethe reliability ofself-test, KMOforsampling adequacytaking,exploratory factor analysisto identify theparametersandconfirmatory factor analysisto determine thevalidityof thestatistical softwareSPSSandLISRELwas used..The results showed thatmarketingfactorsaffecting thereliability of the questionnaireCustomerMarketing86/0. Exploratory factor analysisindicated that thequestionnaire wasinclinedrotationof four factors:1-promoted2- Price3-and4places- the productis saturated. These fourfactors togetherwere capable of56/64% of theirtotal variance. Allquestionsconcerning thevalidityof hisagenthadasignificantrelationpredictioncouldbegood foryourcauseindexofX2with respecttodf (02/3), 075/0 = RMSEA, 93/0 = CFI, 90/0 = NFIand93/0 = RFIconfirmed thesuitabilitymodel. Theinternal and externalvalidity"modelof marketingfactorsaffectingcustomers'decision" was confirmed.
